As consumers, we research most things before investing in them – from a new pair of trainers to the best Airbnb. For businesses, undertaking research before launching new products and services results in higher revenues, higher customer satisfaction levels and fosters innovation.
So why do so few actually do it?
In Research to Reality, we share insights and best practices from some of our most experienced designers – including Bound’s Head of Experience Design and Co-Founder, Oz Ibrahim – on getting the most value from customer research and testing.
Download this free whitepaper to learn how to:
- Identify and overcome common misconceptions around customer testing and research
- Build a business case and support for design research
- Translate testing and research insights into demonstrable value
Download the Research to Reality Whitepaper Today!
Event Highlights
Good design matters. So does good food. That's why Supernormal, Melbourne's buzzing Asian-inspired restaurant, was the perfect venue for our exclusive Research to Reality lunch event. While sampling Supernormal's menu highlights, guests listened to insights, case studies and advice from UX experts from Bound, EnergyAustralia and Intopia.
Main Presentation
If everyone agrees on the importance of customer research, why don’t more companies do it? In this X minute video, Experience Designers, Carla Sarli and Tim Davis, demystify design research and share real-life examples of research projects that have delivered game-changing insights.
Panel Discussion
In this video, Intopia’s Adem Cifcioglu, EnergyAustralia’s Fritz Mouton and Bound’s Oz Ibrahim and Carla Sarli, delve into the latest challenges in UX design; from achieving ‘baked in’ accessibility to overcoming research misconceptions.